Rolex has officially launched its Certified Pre-owned program in the United States. The news comes five months after Rolex announced its new CPO program, which kicked off in Bucherer boutiques across Europe. Now, the rollout of the program will offer customers in the United States the opportunity to buy Certified Pre-owned Rolex replica watches for sale at select Rolex retailers. Beginning in May, select Tourneau | Bucherer locations will begin to offer Certified Pre-Owned watches for sale, followed by Watches of Switzerland, with additional retailers to follow.
Available for AAA top Rolex fake watches that are more than three years old, the Certified Pre-owned program guarantees the authenticity of Rolex watches in the program and provides a new two-year international guarantee to the watch’s quality. According to Deloitte, while the secondary watch market is about half the size of the primary market, it is growing much more quickly. Cheap Swiss replica Rolex watches is far from the first brand to recognize the opportunities that this growing secondary market presents, and this move represents a relatively quick roll-out of a new program for buy Rolex replica watches. But it seems safe to say the it’s far from hurried.
Now that the Rolex CPO program has been live for a few months, we’ve had some opportunities to see how it has looked in other markets – we published an FAQ answering many initial questions. Of course, one of the biggest questions is related to pricing. In that FAQ, Rolex told us that its HQ in Geneva has no involvement in the pricing of Certified Pre-owned Rolex copy watches online.
“It will be up to the Official Rolex Jewelers to determine the prices,” a brand rep told us earlier this year. That means prices might vary across boutiques. As Danny said when he visited Geneva earlier this year, it wasn’t uncommon to see CPO prices considerably higher than MSRP – for example, high quality UK Rolex Submariner replica watches with a price tag that began with a two instead of a one.
After years of brands exhibiting caution around entering the secondary market, large manufacturers like perfect super clone Rolex and Audemars Piguet watches entering the segment may lend stability to the growing space. It could give consumers, especially new watch consumers, additional confidence in the authenticity and performance of the pre-owned fake Rolex watches wholesale they’re purchasing. Still, there is also concern as to what the entry of these large brands might mean for a segment that is so varied and serves so many different types of consumers in so many different ways.
For now, no doubt I’ll be checking the window of my local Tourneau | Bucherer retailer soon to see what the rollout looks like in person.